Our thought partner, Reach, has been supporting and guiding the development of Evidence as a Service, a suite of reports that assists edtech companies with understanding their market. By combining company information (customer lists and usage data) with publicly-available demographic and outcome data, Evidence as a Service delivers practical, user-friendly analytics and compelling visuals. Edtech companies and their investors find out if they are reaching their intended user populations and receive evidence of their product’s impact on targeted outcomes. Currently, 15 of Reach’s portfolio companies are now participating in the service.